Banking innovation strategy
In The Freelance Economy

Context: 14-week independent capstone project: research phase | Parsons | Fall 2017
Personal Involvement: Design research, Data analysis, Opportunity mapping, Presentation design ( content and visual )

PROBLEM

The gig economy is on the rise in the US. Many millennials are choosing to work for themselves instead of having a 9-5 job, but most of them face significant financial challenges trying to sustain an independent career.

CHALLENGE

How might we create an empowering financial services to help young full-time freelancers sustain an independent career?

RESEARCH PLAN

Detailed description of when, how, what and why of the three main different research methods that were conducted for this project.
Links to the complete qualitative research discussion guide & quantitative research guide.

RESEARCH FINDINGS

A portrait of the freelance economy in America with its challenges and opportunities, as well as the major big bank trends.
Link to research findings in infographic.